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How to Calculate the Price of an Item Before VAT

20/03/2026

How to Calculate the Price of an Item Before VAT

Ever wondered how to work out the pre-VAT (net) price of a product when you only know the total cost including VAT? 

With a product buying price of £120.00, simply deducting 20% vat would result in the wrong answer. 20% of £120.00 is a greater amount than the VAT at 20% on the actual gross price of £100.00

So how do you calculate the net (pre-vat) price from the gross price?

it's simpler than it seems!

Here's a step-by-step guide:

1️⃣ Know the VAT rate – For example, in the UK the standard VAT rate is 20%.

2️⃣ Convert the VAT rate into a decimal – 20% becomes 0.20.

3️⃣ Add 1 to the decimal – This represents the multiplier for the total price including VAT: 1 + 0.20 = 1.20.

4️⃣ Divide the total price (including VAT) by this multiplier

Pre-VAT price = Total price ÷ 1.20

Example:

  • Total price: £120
  • VAT rate: 20%
  • Pre-VAT price = £120 ÷ 1.20 = £100

💡 Quick Tip: Once you know the pre-VAT price, you can easily check the VAT amount:

VAT = Total price – Pre-VAT price

In this example; £120 – £100 = £20

Understanding this calculation is essential for budgeting, invoices and clear financial planning. ✅

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