Making sense of the numbers

Tom, the CEO of a growing tech company, received his quarterly financial report today.
Having cleared his afternoon, ready to make strategic decisions… he was immediately met with pages of tables, acronyms and footnotes.

He flipped through the document, looking for answers to simple questions:

• Are we hitting our targets?

• Where are we leaking cash?

• What opportunities should we chase next?

Instead, he found a forest of jargon only an accountant could love. By the end, he felt more confused than informed.

The numbers were there. The insight wasn't.

Financial reports are meant to tell the story of a business, yet too often they read like code. When the people making decisions can't see the narrative, opportunities are missed.

At Digital Management Services Ltd we cut through the jargon and use the numbers to create a clear understanding, in plain English of your business finances.