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The secret to life

19/01/2026

The secret to life is Reef Early, Reef Often


The saying "reef early, reef often" is a crucial principle in sailing, particularly when managing sails in changing wind conditions. It emphasises the importance of reducing sail area before conditions become challenging.


A Proactive Approach: Sailors should reef their sails at the first sign of increasing wind rather than waiting until they are struggling. This helps maintain control and comfort on the boat
Crew Safety and Comfort: Reefing early helps protect the crew from fatigue.


Benefits of Early Reefing;

  • Improved Control

  • Preservation of Equipment

  • Better Performance

This principle is applicable to both sailing and business management.


Reef early and adopt a proactive approach to managing your business finances and maintain control of your cash flow.


Benefits include;

  • improved control

  • reduced stress

  • better business relations 

  • enhanced business performance

  • more informed decision making